Times are hard in business. Everybody is reigning in, cutting costs, and saving money. It’s understandable and essential. But one of the corners that are often cut is design.
Effective and potent design gets your business noticed, which in an increasingly competitive market is vital. Good design gives you the extra leverage to ensure that it’s your business that customers and consumers see first, your business literature that catches the eye, your packaging that stands out on the shelf, and your products that are chosen.
Design studios can be expensive, after all they have to cover all their designers' wages, and charge a premium to keep up their reputation. But pricey design doesn’t always mean effective and potent design.